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Digital Marketing Pricing Overview
Digital marketing costs vary significantly based on your business size, goals, industry, and the services you need. In 2026, most businesses spend between $500 and $10,000 per month on digital marketing, with the average small business investing around $2,500/month.
Understanding pricing helps you make informed decisions and avoid overpaying. This guide breaks down costs for every major digital marketing service so you know exactly what to expect.
Small Business
per month
Mid-Size Business
per month
Enterprise
per month
Service-by-Service Pricing Breakdown
Here's what you can expect to pay for each digital marketing service, along with NeX Consulting's competitive rates:
| Service | Low End | Mid Range | High End | NeX Price |
|---|---|---|---|---|
SEO Services Search engine optimization including technical SEO, content optimization, and link building | $500 | $1,500 - $5,000 | $7,500+ | From $800/mo |
Google Ads Management PPC campaign management, optimization, and reporting (plus ad spend) | $500 | $1,500 - $5,000 | $10,000+ | From $600/mo |
Social Media Marketing Content creation, scheduling, community management, and paid social | $500 | $1,500 - $5,000 | $10,000+ | From $500/mo |
Website Design Custom responsive websites, e-commerce, and landing pages | $1,000 | $3,000 - $10,000 | $20,000+ | From $500 |
Content Marketing Blog writing, video production, and content strategy | $500 | $2,000 - $5,000 | $10,000+ | From $800/mo |
Email Marketing Email campaigns, automation, and list management | $300 | $500 - $1,500 | $5,000+ | From $400/mo |
AI Automation Chatbots, workflow automation, and AI integration | $500 | $1,500 - $5,000 | $10,000+ | From $1,000 |
Why is NeX Consulting more affordable? We operate from Nigeria with a US presence, allowing us to offer enterprise-quality AI-powered marketing at 40-60% lower costs than typical US-based agencies.
Pricing Models Explained
Agencies use different pricing structures depending on the service type and client needs:
Monthly Retainer
Fixed monthly fee for ongoing services. Best for continuous marketing efforts like SEO and social media.
Project-Based
One-time fee for specific deliverables. Best for website design, rebranding, or campaign launches.
Hourly Rate
Pay for time spent on your project. Best for consulting, training, or ad-hoc tasks.
Performance-Based
Payment tied to results like leads or sales. Best for businesses confident in their product-market fit.
What Affects Digital Marketing Pricing
Industry Competition
Highly competitive industries (legal, finance, healthcare) cost more due to higher ad costs and SEO difficulty.
Geographic Location
US and UK agencies typically charge 50-100% more than agencies in other regions. NeX Consulting offers US-quality service at international rates.
Scope of Services
Full-service packages cost more than individual services but often provide better value per service.
Agency Experience
Established agencies with proven track records charge premium rates, but often deliver better ROI.
How to Budget for Digital Marketing
The 7-12% Rule
Most marketing experts recommend allocating 7-12% of gross revenue to marketing, with 50% or more dedicated to digital channels.
Recommended Starter Budget Allocation
NeX Consulting Pricing
At NeX Consulting, we believe quality digital marketing shouldn't break the bank. Our AI-powered approach and global operations allow us to offer competitive pricing without compromising on results.
Starter
- ✓ Social media management (1 platform)
- ✓ Basic SEO optimization
- ✓ Monthly reporting
- ✓ Email support
Growth
- ✓ Full SEO management
- ✓ Social media (3 platforms)
- ✓ Content creation (4 posts/mo)
- ✓ Google Ads management
- ✓ Priority support
Scale
- ✓ Everything in Growth
- ✓ AI automation setup
- ✓ Video content creation
- ✓ Dedicated account manager
- ✓ Weekly strategy calls
Custom enterprise packages available. Contact us for a tailored quote.
Frequently Asked Questions
How much does digital marketing cost per month?
Digital marketing costs range from $500 to $10,000+ per month depending on services and scope. Small businesses typically spend $500-$3,000/month, mid-sized businesses $3,000-$10,000/month, and enterprises $10,000-$50,000+/month. At NeX Consulting, our packages start from $500/month for essential services.
How much should a small business spend on digital marketing?
Small businesses should allocate 7-12% of revenue to marketing, with 50% or more going to digital. For a business earning $500,000/year, that's approximately $2,000-$5,000/month on digital marketing. Start with essentials (website, SEO, one social platform) and scale as you see ROI.
What is the average cost of SEO services?
SEO services cost $500-$7,500 per month depending on competition and scope. Local SEO for small businesses ranges $500-$1,500/month. National SEO campaigns cost $2,000-$5,000/month. Enterprise SEO can exceed $10,000/month. NeX Consulting offers SEO packages starting at $800/month.
How much do Google Ads agencies charge?
Google Ads management typically costs $500-$5,000/month in management fees, plus ad spend. Most agencies charge 15-25% of ad spend or a flat monthly fee. Minimum ad spend recommendations are usually $1,000-$5,000/month depending on industry competitiveness.
Is it worth hiring a digital marketing agency?
Yes, hiring a digital marketing agency is worth it for most businesses. Agencies bring expertise, tools, and time savings that in-house teams can't match. The average ROI from professional digital marketing is 300%. Agencies are particularly valuable for SEO, paid advertising, and AI-powered marketing.
Why is NeX Consulting more affordable than US agencies?
NeX Consulting offers competitive pricing because we operate from Nigeria with a secondary office in the USA. This allows us to provide high-quality, AI-powered marketing services at 40-60% lower costs than typical US agencies while maintaining enterprise-level expertise and results.